Devroniq Studio
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Branding
Heavy condensed capitals, a signal orange and black. Confident and legible from across a kitchen — nothing like a typical finance tool.
MARGE
Website.
The public face of MARGE, our restaurant-profitability product: a marketing site that has to explain a financial tool to busy owners in a few seconds, and persuade them to try it.
Responsive design
Composed for a wide office screen and for a phone held in one hand between services, with the main offer always within reach.
Three languages
English, French and Arabic — including a true right-to-left layout with dedicated Arabic typefaces, not a mirrored afterthought.
Product storytelling
Real findings from the product’s demo restaurant, pinned up like order tickets on a kitchen rail, then one path from numbers to decision.
The brief
Restaurant owners don’t buy software from feature lists. They buy it when they recognise their own problem.
So the site opens on the problem in the owner’s words — busy days, thin margins — and immediately shows what MARGE finds. Every section after that answers the next question an owner would ask: what does it look at, how does it work, is it for my kind of business, and what does it take to try.
How the story unfolds
- The problem, first“Busy days. Thin margins.” — a headline any owner recognises before reading a word of product copy.
- Proof on the railSupplier prices, refunds and menu margins from the demo restaurant, each labelled as demo data or illustrative.
- One path, six stations“From your numbers to your decision”: how MARGE turns ordinary business files into something to act on.
- Pages for each businessRestaurants, cafés, bakeries, fast food and other food service — each with the leaks that matter to them.
- One clear offerThe first month free, repeated at the moments an owner is most convinced and never more than a thumb away on mobile.
- Honest numbersEstimates are called estimates, overlaps are counted once — the same rule the product itself follows.
See it for yourself
margeapp.com
The site is live in English, French and Arabic. Open it on your phone as well as your laptop — that’s where the work shows.
Honest notes
Our own product, not client work.MARGE was designed and built by members of the Devroniq Studio team. The website and the app are two parts of the same product and are shown separately because they show different skills. This page makes no claim about traffic, customers or results.
Built with
- Next.js
- React
- Archivo
- IBM Plex Sans Arabic & Noto Arabic
- Right-to-left layout
Part of the same product → MARGE App: the software behind the site
Next project · 02MARGE App